Thursday, December 11, 2008


Branding is a way to put company values and/or presence into the public's mind, and to elicit a favorable opinion of whatever product the company offers. In a way, we all brand ourselves every day by the way we dress, the way we carry ourselves, driving a Lexus or a Smart Car, being seen at Caribou Coffee or McDonalds. Some people wouldn't be caught at midnight at White Castle. Others wouldn't go near a Starbucks. We don't generally see wealthy people hanging around bowling alleys, or the less well off frequenting places like Cherry Ridge Retreat for the weekend. This, too is branding, staying in our comfort zone, living a set of expectations. For a short time, if you're so inclined, you can book a night's stay at the Guggenheim Museum in Manhattan. Only $300 per night.
We havent's recognized our readers for a time, so here's to those who visit, especially Susan who wrote yesterday for the first time. Welcome to OUR brand. Drop in anytime.

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